About Vital20
Welcome – I'm Ben, founder of Vital20. Let me share the story behind what we’re building here.
🔬 Metabolic Health
If you want to stay as vital as in your twenties, it all comes down to one thing:metabolic health.It’s the engine behind your energy, your sleep, your focus, your weight, your hormones — everything that keeps you feeling young, strong, and in control of your body.That’s why I created Vital20: to help you understand, support, and improve your metabolic health through smart tools, clean nutrition, and real-life support. Not with fads or extremes — but with science, simplicity, and results.
Why I started Vital20
After years in the corporate world, I felt the pull to do something more meaningful — something that truly helps people. That moment came during a lunch with Professor Paul Hugenholtz, a brilliant 80-year-old cardiologist full of life and purpose. He spoke not about medication, but about prevention, and the root causes of chronic disease.That conversation changed my life.It led me down a rabbit hole of research — into inflammation, insulin, fasting, and eventually: the power of the ketogenic lifestyle to reset and heal the body from the inside out.
What started as one product has grown into a complete ecosystem for metabolic health — combining measuring devices and self-tests that give you insight from the inside, clean, effective products to support your body, and a growing knowledge base designed to guide and empower you every step of the way. Vital20 brings it all together in one place — so you can take control of your health with clarity and confidence.
My promise to you
The idea is simple: make metabolic health easy, practical, and inspiring. I built Vital20 to be the place where you’ll find the best tools, foods, supplements, and knowledge to improve your health and feel truly energized — not just for today, but for the long run.
I know what it feels like to be frustrated, low on energy, or overwhelmed by all the health advice out there. That’s why everything at Vital20 is handpicked, science-backed, and designed to be easy to integrate into your life.
We’re not just building a shop. We’re creating a metabolic health hub — one that gives you clarity, energy, and a sense of control over your own well-being.
Thanks for being here. Your health matters. Let’s get back to that feeling of being 20-something… together.
– Ben Nordemann
Founder, Vital20
Our Mission & Vision
If you want to feel healthy, fit and energized — like you did in your twenties — the key is your metabolic health. It’s the foundation of your energy, focus, sleep, hormones and resilience.
At Vital20 we believe metabolic health is the pathway to longevity and a longer healthspan. That’s why we provide the tools, nutrition and knowledge to help people measure, improve and take control of their health — in a way that’s simple, practical and science-based.
Our Social Impact
We exist to help people change their lives. By improving metabolic health, we make it possible to reverse type 2 diabetes, boost energy and mental clarity, and lower the risks of cancer and cardiovascular disease.
Most chronic Western diseases come from poor food and lifestyle choices. By tackling the root causes, we can improve quality of life and even help reduce healthcare costs by 10%. Health is deeply personal — but when individuals take ownership, the impact spreads to families, communities and society as a whole.
Check out our Careers page for jobs and internships, or connect with us via our Contact page.
Our Commitments
At Vital20 we’re not just building a business — we’re building a culture. These are the promises we make to our people and partners:
Growth & Learning
We are a scale-up where you learn fast and grow even faster. Everyone gets the chance to take ownership, try new things and shape their own career path.
Diversity & Inclusion
Our team spans Europe, Turkey and beyond, and we welcome people of all genders, ages, cultures, beliefs and identities. Different perspectives make us stronger, and everyone deserves an equal chance to succeed.
Work-life Balance
We believe in health from the inside out — and that includes our team. We work together at our office in Leimuiden, with flexibility for remote work, and we focus on results, not long hours. Energy, balance and wellbeing always come first.
Responsible Innovation
We embrace AI and new technologies to make our work smarter and more efficient. But we use them responsibly, always keeping people and customers at the center.
Environmental Sustainability
Better health also means a healthier planet. That’s why we work with partners who source responsibly and prioritize natural ingredients. We’re moving towards recyclable, lower-impact packaging, and we optimize logistics to reduce unnecessary emissions.
We choose to collaborate with brands that share our sustainability values, and we constantly look for new ways to reduce waste and improve our footprint. For us, sustainability isn’t a project — it’s part of what longevity really means.