About Vital20

Welcome – I'm Ben, founder of Vital20. Let me share the story behind what we’re building here.
🔬 Metabolic Health

If you want to stay as vital as in your twenties, it all comes down to one thing:metabolic health.It’s the engine behind your energy, your sleep, your focus, your weight, your hormones — everything that keeps you feeling young, strong, and in control of your body.That’s why I created Vital20: to help you understand, support, and improve your metabolic health through smart tools, clean nutrition, and real-life support. Not with fads or extremes — but with science, simplicity, and results.

Why I started Vital20

After years in the corporate world, I felt the pull to do something more meaningful — something that truly helps people. That moment came during a lunch with Professor Paul Hugenholtz, a brilliant 80-year-old cardiologist full of life and purpose. He spoke not about medication, but about prevention, and the root causes of chronic disease.That conversation changed my life.It led me down a rabbit hole of research — into inflammation, insulin, fasting, and eventually: the power of the ketogenic lifestyle to reset and heal the body from the inside out.

What started as one product has grown into a complete ecosystem for metabolic health — combining measuring devices and self-tests that give you insight from the inside, clean, effective products to support your body, and a growing knowledge base designed to guide and empower you every step of the way. Vital20 brings it all together in one place — so you can take control of your health with clarity and confidence.

The idea is simple:

Make metabolic health easy, practical, and inspiring.

I built Vital20 to be the place where you get the best tools, foods, supplements, and knowledge to improve your health and feel truly energized — not just for today, but for the long run.

My promise to you

I know what it feels like to be frustrated, low on energy, or overwhelmed by all the health advice out there. 

That’s why everything at Vital20 is handpicked, science-backed, and designed to be easy to integrate into your life.

We’re building more than a shop.

We’re creating a metabolic health hub — one that gives you clarity, energy, and a sense of control over your own well-being.

Thanks for being here.
Your health matters.
Let’s get back to that feeling of being 20-something… together.
– Ben Nordemann
Founder, Vital20

What you’ll find here:

We bring together the best brands in metabolic health — ones I trust, use, and recommend personally. You’ll find:

✅ Our in-house brands:

  • Go-Keto – Keto made easy, for real-life energy and performance
  • Swiss Point of Care – Smart, CE-certified tools to track your health
  • Redmond, Re-Lyte & Real Salt – Nature’s original electrolytes and minerals

💡 Plus other brands I admire:

  • Hunter & Gather – Clean condiments without seed oils or sugar
  • LiveFatt – Keto chocolate done right
  • Okono – Belgian-made keto treats that taste like the real thing
  • …and more on the way.